We began with a wide net, exploring 12 potential logo concepts for Chinookx Technologies. Through careful review and feedback, we progressively narrowed our focus, whittling it down to three strong contenders. After much deliberation, a single logo emerged as the clear winner.

The team wanted a color scheme that would subtly evoke the namesake of their company. They aimed for a blend that mirrored the coloration of the Chinook salmon itself – a rich, muted copper-pink reminiscent of the fish’s flesh, balanced by a cool grey that hinted at its natural habitat.

I selected DM Sans as the primary typeface due to its modern, sleek, yet undeniably contemporary aesthetic. My goal was to create a brand identity that bridged traditional elements with a forward-thinking approach, and DM Sans perfectly embodied that balance. Its clean lines and subtle geometric details convey a sense of technological precision.

I designed the Treaty map in three phases. The red phase was for brainstorming every possible idea. During the yellow phase, I funneled those concepts into concrete wireframes. The final green phase was for polishing the final designs and preparing them for development.

The Treaty Map site integrates Michelle Sound's art piece Proclamation by deconstructing it into its core visual elements. I incorporated the artwork's color palette and textures into the website's design. This method ensures the site doesn't just display the art, but respectfully embodies its spirit, making it a fundamental part of the user experience.

The Treaty Map website was created using WordPress and Elementor. However, to implement custom features not available in Elementor, we built our own custom elements with JavaScript and CSS, combining the efficiency of a page builder with the flexibility of custom code.